Designing mindful journeys for meaningful trips
𓍊𓋼𓍊𓋼𓍊
Designing mindful journeys for meaningful trips 𓍊𓋼𓍊𓋼𓍊
The Rode Trip
We’re a boutique design studio that specializes in creating safe, secure, and intentional environments, events and experiences for wellness & psychedelic exploration.
Trip the Rode Fantastic
At The Rode Trip, we recognize the growing therapeutic and personal benefits of psychedelics, but we also understand that a journey to healing, discovery, or even playful exploration needs more than just an open mind and a dose of courage.
A truly transformative experience needs a thoughtfully designed container that goes beyond the setting to offer safety, support, and purpose and creates space for joy and growth.
As this promising new field evolves, we believe design thinking can be pivotal in shaping positive psychedelic outcomes by creating mindful, supportive environments for practices, practitioners, and even personal explorers.
Our mission is to become a trusted design partner developing innovative experiences through holistic, evidence-based design that seamlessly integrate the mind, body, and spirit.
We’re also dedicated to fostering inclusive communities and advocating for the destigmatization of psychedelics through our work.
How we can help
Our multidisciplinary approach draws on the principles of user experience design, environmental design, service design, and sensorial placemaking to thoughtfully address every aspect of the psychedelic journey, from preparation to integration and beyond.
We can also help brands & businesses craft meaningful experiences that resonate deeply with their customers.
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Developing strategies for growth and meaningful experiences.
Market Research & Insights
Environment & Experience Consultation
Creative Strategy
Forecasting and Opportunity Identification
Measurement
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Creating environments that engage the senses and support well-being across therapeutic wellness personal and retail spaces.
Experience Design & Curation
Environmental & Interior Design
Immersive storytelling
Multi-sensory integration (sound, light, touch, visual)
Digital Experience & UI/UX Design
Event & Activation Design
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Designing systems to improve client experiences and streamline operations.
Client Journey Mapping
Service Blueprinting
Digital Tools & Platforms
Feedback & Improvement Systems
Accessibility & Inclusivity Implementation
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Guiding the vision for brand, environments and marketing:
Creative & Campaign Development
Visual Storytelling
Cross-Channel Creative Integration
Production Oversight
Art Direction (working with designers, photographers, videographers)
Innovation & Trend Forecasting
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Creating seamless and consistent brand interactions across platforms and experiences.
Omnichannel Strategy
CX - Customer Journey Design
Retail & Event Activations
Brand Consistency (across all touchpoints)
Content Strategy & Creation
Asset Production
eCommerce implementation
Who We Can Help
Our customized design and strategic services are adaptable to a wide range of needs. We align with your objectives, conduct research, and apply empathetic insights to rethink experiences, spaces and processes that deeply resonate and leave a lasting impact.
Treatment & Therapy Facilities
Evidence-based therapeutic environments that encourage healing and discovery.
Wellness Retreats
Immersive environments and experiences that blend holistic wellness with sensorial hospitality.
Intensional & Recreational Use
Safe, intensional, and personal settings designed for exploration or play.
Brand & Retail Activations
Omnichannel strategies, retail or pop-up design, that resonate with your audience.
Community & Events
Community-centered events, conferences, and initiatives designed to foster connection and shared purpose.
Education & Advocacy
Educational materials, workshops, and campaigns that promote informed use and acceptance.
Inspiration We Can Bring to Life
Clients from before
Meet the Rode behind the Trip
Annelie Rode is a South African-born designer and creative director with over 20 years of experience in architecture, experiential design, and advertising. She has built her career on humanizing emerging innovations that have the potential to reshape our lives, working in pioneering fields such as synthetic biology, material technology, and robotics—industries that were once stigmatized, much like psychedelics are today.
Guided by a long-standing relationship with plant medicine and the African philosophy of Ubuntu, Annelie’s work reflects a deep empathy for human experience, a strong connection to the natural world, and a commitment to positive change.
Through her new venture, The Road Trip, she is dedicated to designing inclusive, sustainable, and transformative experiences that prioritize harm reduction and honor the cultural significance and historical depth of psychedelics while fostering a broader acceptance of these life-changing practices.
Our Values
Fostering Inclusive and Accessible Communities: We’re dedicated to creating safe spaces that bring people together and ensure accessibility and the support of diverse backgrounds and perspectives.
Honoring Indigenous Roots: We honor and respect the cultural origins and traditions that have shaped psychedelic practices, working collaboratively to uphold them with integrity and reciprocity.
See more of Annelie’s previous work here.
Prioritizing Sustainability: We embrace sustainable practices and materials to minimize environmental impact and honor the profound connection between psychedelics and nature.
Advocating for Destigmatization: We champion the positive impact of psychedelics through thoughtful design, advocacy, harm reduction and public education.
Trip the Rode Fantastic
𓍊𓋼𓍊
Trip the Rode Fantastic 𓍊𓋼𓍊
Curious about how we can help take your practice higher, have transcendent ideas you’d like to share, or just feel like we’re on the same frequency?
Drop in, and we’ll tune on to your needs, and turn out impactful and meaningful experiences together.
Let’s Chat!
We’re better together: Collaborators wanted
Our vision for the future of psychedelic experiences is grounded in collective, inclusive, and holistic collaboration. While we bring extensive design expertise, we want to ensure we approach this emerging field with respect and responsibility. And we believe co-creation is essential to fully understand these compounds, honor their social and cultural roots, and design environments that deliver meaningful, transformative outcomes.
Therefore, we’re eager to partner with academics, guides, practitioners, designers, cultural leaders, and other visionaries to share insights and continue evolving this discipline together.
Let’s connect and take this Rode trip together.
Email us at high@therodetrip.com